Public Relations

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Educational Requirements

for Public Relations Specialists
The typical entry level education for this occupation is a bachelor’s degree.


Examples of the knowledge needed for success in this occupation is listed below, in order of importance.
  • English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Examples of the skills needed for success in this occupation are listed below, in order of importance.
  • Speaking: Talking to others.
  • Active Listening: Listening to others, not interrupting, and asking good questions.
  • Social Perceptiveness: Understanding people’s reactions.
  • Coordination: Changing what is done based on other people’s actions.
  • Writing: Writing things for co-workers or customers.


Examples of the abilities needed for success in this occupation are listed below, in order of importance.
  • Oral Comprehension: Listening and understanding what people say.
  • Oral Expression: Communicating by speaking.
  • Written Expression: Communicating by writing.
  • Speech Clarity: Speaking clearly.
  • Written Comprehension: Reading and understanding what is written.

Detailed Work Activities

Examples of the detailed work activities involved with this occupation are listed below, in order of importance.
  • Provide educational information to the public.
  • Write advertising or promotional material.
  • Coach others.
  • Edit written materials.
  • Coordinate logistics for productions or events.